BTS & Halsey’s “Boy With Luv” sets YouTube 24-hour record; “Billboard” Music Awards joint performance coming

Big Hit EntertainmentJust days after K-pop girl group BLACKPINK set the record for most YouTube views in 24 hours for their song “Kill This Love,” the record was broken by a K-pop boy band…and we’re sure you can guess which one.

On Friday, BTS dropped the video for their Halsey collab “Boy With Luv,” and on Saturday, YouTube Music’s official Twitter account announced, “Yes, we’re still running the numbers, but we can confirm that #BoyWithLuv (ft. @Halsey) is now *officially* the most-viewed 24 hour debut in @YouTube history!!”

The figures haven’t been released, but BLACKPINK scored just under 57 million views in 24 hours with “Kill This Love.”  Right now, the BTS video has racked up just under 131 million views.

Meanwhile, during Saturday Night Live — on which BTS performed — a commercial ran promoting the fact that Halsey and BTS will perform the song together for the first time on this year’s Billboard Music Awards.  BTS is nominated in two categories at the ceremony, which will be hosted by Kelly Clarkson and air May 1 on NBC.

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